Marketing to Realtors - 6 Methods for using Facebook

Get html code
Word count: 518

Marketing to Realtors just got a little faster. Not long ago, a new marketing strategy began: social networking. During the past few years, loan originators have increasingly turned to sites like Facebook to grow their marketing to Realtors. Real estate agents give opportunities to loan originators they like - why? Because people like doing business from people they like. This is as true in business-to-business sales as it is in the business-to-consumer market. Facebook helps you to become friends - with loads of Realtors in your neck of the woods.

Six Ideas to Use Facebook For Marketing to Real Estate Agents

Highlighted here are 6 methods you may use Facebook to help your marketing - without trying to sell any loan programs. This may be a new technique of marketing. Downplay the business side of your being on Facebook. Stress building familiarity.

1. I know, that sounds paradoxical, but first, show you are human. Use Facebook to let your "friends" see you as somebody like them, somebody they can find something in common with, somebody they can like. Then, when they become ok with you, they are going to want to refer prospects with you as they originally came to like and trust you.

2. Share a bit about your non-professional interests. If you feel comfy doing so describe your hobbies and interests. Join groups that interest you. And act like a friend -- think about them first: send suggestions and links related to their interests and post testimonials for them on their Facebook.

3. Invite real estate agents to become Facebook friends. Skew your Facebook activities towards business by inviting peers to become "friends." While you may invite family and pals outside of business, also ask clients & prospects to be pals. Additionally, you can invite people whom you need to get to understand better. In addition, you can send out notifications to members of your group.

4. Post business events like teleseminars, webinars, and even conventions. Send invites to them thru the Facebook Event Coordinator.

5. Use Facebook to do fact finding. Facebook provides amazing opportunities to research your clients, prospects and vendors. Use what real estate agents openly share on Facebook to better understand them.

Besides their profiles, real estate agents on Facebook upload pics, write comments on their pages, and post what they do now. Here your buddies will generally tell you more about their private interests than the characteristic database researching all the general public records can tell you.

6. The last tip about using Facebook for marketing to Realtors is to include a signature on any messages you send buddies just like you do on notes and regular letters.

In your signature, you can describe a free article or report and include a link. If they follow that link, it takes them to an opt-in page for mailings from you. Then your email software will send out regular newsletters or mailings in order that you can build a more robust rapport with them.

Facebook can be another tool for marketing to real estate agents so you develop more referrals and close more loans.